We know what we've got to improve - Coakley

Last updated : 03 November 2009 By Bigrich.....

The playing area at Don Valley looked a lot smarter with the new perimeter advertising board which were unveiled on Saturday. The Millers Steve Coakley told the clubs official website the reasoning behind the change.

"We are in no way blinkered in what areas need to be improved, We are looking to build relationships based on long term sustainability that will serve both the Club and commercial partners well, not just while we're at Don Valley Stadium, but strong partnerships that we will take with us into our new home."

"We must look to provide facilities and products that represent value for money and a good return on investment for any business. Sports Identity have been a different class with their assistance in being able to make this happen."

Rob Daysley, MD of away shirt sponsors Sports Identity are also pleased with the new boards; "We have been working closely with Steve for some time on this project and we're delighted with the outcome," he said.

"I am personally delighted with the development of our relationship with Rotherham United and take great pride in our involvement in this particular commercial improvement. As an existing club sponsor this can only add value to our already successful partnership." he added

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