20% Commercial increase please's Steve

Last updated : 04 August 2010 By Bigrich.....
Speaking to the Star on the eve of the season, Steve looked at the positive vibe around the club after recent years negativity and looks to keep the income rolling in.

"We shall be looking to maintain that sort of improvement in this next year and it is indicative of the fact that people are showing their support because they see us as a club that is moving forward," Steve said.

"I think the belief is coming back in the club again, we are doing things right, we are trying to do things right by people and there's no greater testament than the deals with our major sponsors (Parkgate & Perry's) and a deal with Sports Identity, a very good, forward-thinking company who deal with a host of football clubs and can offer us help in improving what we do."

After moving from neighbours Sheffield Wednesday just over 12 months ago, Steve gave his views on the Millers commercial dept; "It was functioning and commendable what had been done, but there are limitations being at Don Valley, We're just a tenant."

"But we have made a lot of changes, some significant, some tweaking, some more noticeable than others, but all have gone into the melting pot and what has come out has made us quite proud of what we've achieved in the past year commercially." he said.

Steve spoke about being head-hunted by the Millers chairman Tony Stewart and leaving the Owls; "Take football out of it, I was leaving a business to join another, Career-wise, I want to achieve something, not just be a number, but I knew I was joining a chairman and others who genuinely have ambition."

"For me it's not about having a big club on my cv and not achieving anything. What motivates me is getting stuck in and being part of something that is going to create a difference."

With the plans for the new stadium just being submitted, Steve looked back at his experience with Derby County at what it mean for the Millers.

"It transforms not just football clubs but towns and cities and we will have that opportunity. It will make a massive difference all round, Our fans saw a half-built stand at Millmoor; there was scepticism about the new stadium. While we appreciate it didn't happen last time, we can't recreate history, we can only alter the future."

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